A recent study has shown why Netflix is so important to the growth of Smart TV usage in the United States. According to the report titled, “US & Western Europe Connected TV Owner Survey”, more people are using their televisions to connect to the Internet in the United States than in Europe. This is mainly due to the fact that Netflix is available in the United States.
Americans are more than three times as likely to use their television to connect to the Internet than their European counterparts, and that could be due to the fact that Americans have many more options available to them online. These numbers all come from the latest study from the Strategy Analytics Digital Home Observatory.
More than one third of Americans who have smart televisions decide to use that television to access the Internet at least once during the week. The same report found that only nine percent of European Smart TV owners decide to use the Internet on their televisions during the week.
Netflix is one of the biggest drivers of Smart TV usage in the United States, and there needs to be more online content created for languages other than English. This is the real reason behind the lack of smart television use in European countries. If these people had more content to view online, it would make more sense for them to watch videos, shows or movies online instead of on basic cable.
Although there has been good news for the United States when it comes to using the Internet on smart televisions, we also have to look at the fact that 33% of Americans who get smart televisions never setup the ability to connect to the Internet. This shows that there are still plenty of people out there who have no interest in seeing what they can get out of the online world.
Although Smart TV’s are becoming more popular, it should still be mentioned that only a third of smart television buyers are making their purchase based on the ability to go online with their televisions. More and more televisions are including Internet access as a basic feature, so some users may not even be aware that they are able to watch Netflix on their televisions.
Although a lot of people seem to still not understand the importance of having an Internet connection on their television, a whopping 65% of those surveyed said that an Internet connection would be an important feature on their next television.