It would appear that streaming movie giant Netflix are looking into ways of developing their website that will lead to a split between how they show their movies versus their growing catalogue of TV shows.
It is thought that the split would make it somewhat easier for customers to find the exact media that they were searching for, although at this stage Netflix haven’t confirmed exactly when or even if the changes would occur.
Netflix are thought to be keen to seek ways to ensure that their customer base receive the TV and Movie content that most suits their viewing requirements, recently the company received praise from certain sections of the media for being able to provide a what to watch experience that was close to being 75% of what viewers would decide to watch next.
Netflix have recognised that they need to work hard to provide their viewing customers with a quality service, especially given the vast number of alternative services that are popping up.
The rise and demise of Qwikster
Many Netflix customers will remember all too well the ill-fated changes that the company tried to implement last year, the company took the decision that it would separate it’s online streaming service and it’s DVD rental arm, creating in the process a new company called Qwikster, which was also due to provide video game rental; unfortunately a huge number of customers took it upon themselves to quit the subscriptions service, it is thought that something like 30% of customers ditched Netflix at this time. It came as no surprise that in the end the company changed its stance and decided not to press ahead with the move.
At the time the share price was at an all-time high of around $300 per share; however, now some 9 months later they trade anywhere between $60 and $70 apiece. So for the company’s sake, let’s all hope that they don’t jump into some kind of change that could put them under the same kind of pressures that they faced last year.
Of course it is still important to understand that Netflix are still in a very healthy position, with something close to 25 Million subscribers to its streaming services. In addition to this Netflix added the UK & Ireland to its list of constantly growing countries that it provides it service to.
Many different electronic manufacturers continue to press forward and create technology that specifically caters for Netflix services, these include the likes of Boxee and Roku; in addition to this the service can also be accessed via the superstar games machines, namely the Sony PS3 & Xbox 360.
So all in all the picture is very rosy for Netflix; however it is important for them to remember their previous errors, when it comes to trying to split their services.